Google Ads Placement Exclusion List for Google Display Network (Updated 2025)
This article was updated 04/21/2025. Excluding placements in the Google Display Network (GDN) isn’t just a hygiene tactic—it’s a strategic lever for improving ROI and campaign efficiency. GDN Placement Exclusions Google’s AI-driven placement algorithms are continuously improving. Right now, though, they still lack the nuance to fully understand brand suitability or the nuanced goals of
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