Tag: adwords

This article was updated 05/05/2025. Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn't already know, Google doesn't actually register trademarks. But that doesn't mean you can't choose to request an investigation of infringement by advertisers…

This article was updated 04/21/2025. Excluding placements in the Google Display Network (GDN) isn't just a hygiene tactic—it’s a strategic lever for improving ROI and campaign efficiency. GDN Placement Exclusions Google's AI-driven placement algorithms are continuously improving. Right now, though, they still lack the nuance to fully understand brand suitability…

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That's right - you've got about three weeks (as of this…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting ads to consumers. If passed, the bill would cause a major change in how agencies like ours and companies like yours would be able to…

Wow, 2021 was something else, wasn't it? Thankfully, it's almost over. That magical time of the year has come around again. Yes, it is time to make your new year's resolutions. To help you get started, the talented team at DOM has put together our favorites for digital marketing. Below,…

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what you can do to protect your trademark with Google. A recent lawsuit filed by a Canadian cartoon network against a rival illustrates how this tactic…

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign contributes to account performance. Being able to see these relationships spatially works better for some than just evaluating tables of numbers. With this analysis in…

You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start. In this blog post, I’m going to take you through one approach to PPC performance analysis, an approach derived from the combined knowledge of the…