International Market Entry

Maybe you’re an experienced exporter looking for international business expansion or improving sales in a market you already have a start in. Or maybe you’re new to exporting altogether. No matter what your situation is, our international digital marketing expertise can help.

We have helped international marketing clients from every populated continent sell their products and services through our global marketing strategies and solutions for ecommerce digital marketing and beyond. We’re an exporter ourselves and have won awards for our efforts.

Beyond our own exporting, we’re proud to have helped our clients sell to over 150 countries around the world. We sit on the West Virginia District Exporting Council and have spoken to organizations at events throughout the Americas and Europe about how to grow their businesses online. If you’re interested in generating foreign sales, we’ve even given a webinar on that specific topic.

Our talented group of digital marketing agency specialists have built a wealth of knowledge from real-world tests yielding $100’s of millions in sales for our clients. You can rely on our global marketing strategies and expertise to provide you with strategic recommendations, providing the framework for the most profitable export marketing campaigns possible.

Financing may be available for your export marketing efforts. Ask us how.

Direct Online Marketing is proud to have a strategic partnership with the International Trade Administration (ITA) at the U.S. Department of Commerce. The ITA is the premier government resource for American companies competing in the global marketplace. Operating in more than 100 U.S. locations and 80 markets worldwide, ITA promotes trade and investment, assists U.S. businesses and workers to export and expand globally, and ensures fair trade and compliance by enforcing U.S. trade laws and agreements.

DOM and ITA have partnered together to provide customized reviews and strategic plans for increasing their exporting efforts through digital marketing. In addition, each organization’s experts create content U.S. businesses can use to grow their exports further in existing countries and regions, or by penetrating new markets.

DOM is proud to be a Partner in Google’s International Growth Agency Program (IGAP). Google offers this exclusive, invitation-only program to just a fraction of its Premier Google Partners, specifically to those agencies most driven to help clients export.

Google selected DOM for its ability and track record of helping American organizations sell throughout the world via Google Ads, in addition to managing campaigns for international companies looking to sell outside their borders.

As an IGAP Partner, Google provides DOM with forecasts, tools, and support related to specific global markets and use cases such as lead generation and ecommerce.

If you’re looking to expand your business into new markets – or simply get more market share in the ones you already export to, contact DOM today to grow the international sales you deserve.

Strategic Planning
Upon engagement, we develop a custom strategic plan to meet your goals, whether those goals are based on traffic, sales, conversions, or any other marketing metric.

This plan lays out all the work that we know is necessary for success, but allows flexibility for adjustments based on campaign performance and changing objectives in your international business expansion plans.

Full Account Management
Running ad campaigns is the quickest way to test markets for interest and begin generating leads and sales. We can set up test campaigns and run accounts for ongoing efforts.

Leave everything to us to manage the campaigns and guide you through the digital export marketing process.

Website Optimization
When you’re already sure of a market, search engine optimization (SEO) may be your best long-term play. We have the experience to help you target specific countries and languages, including how to set up a multi-nation approach. Our international SEO services help you to gain visibility in all your target markets.

Native Translation
While Google Translate is great in a pinch to translate an email you received, it doesn’t work so well for important marketing materials and efforts. We’ll use native translating marketers that we have on our team whenever possible. When that’s not the case, we’ll use professional translation and localization.

Plus, we can work with your team, distributors, etc. to ensure that your messaging is up to snuff for anyone that reads it.

We love search engines for export marketing because they’re all about intent. In which regions are people looking for what you sell? We can help you test demand and work in conjunction with other resources like the U.S. Commercial Service or SelectUSA. We’ll find out how people are searching for what you sell and what your in-market and foreign competition looks like.

Our keyword research gives us the ability to find exactly how your potential customers are searching for your product, and helps us craft the messaging which gets them to convert.

International Ad Creation & Testing
If you are running ad campaigns, we’ll write a variety of ads for your review and test them against one another. While this testing helps campaign performance, it also offers insight into what messaging may work in face-to-face meetings and other sales and marketing campaigns.

Country Testing & Optimization
We’ll help you narrow down a list of target markets into your best performers. Some clients use campaign results to determine other business objectives, such as which markets to visit or to set appointments for visits.

We’ll assist you in all your international marketing objectives and return the highest possible ROI from all international search engine marketing efforts.

Updates & Reporting
As any exporter knows, communication is even more important when working with someone in a different country than your own. If you’re outside the U.S., you can count on us for weekly Zoom (or Skype, or Teams) sessions and reporting.

If you’re a fellow American company, we’ll give you the same treatment so you know exactly what is going on with your campaigns and can track the performance of your investment. We work without borders, helping with international business expansion into and out of the U.S.