Tag: retargeting

This article was updated 04/21/2025. Excluding placements in the Google Display Network (GDN) isn't just a hygiene tactic—it’s a strategic lever for improving ROI and campaign efficiency. GDN Placement Exclusions Google's AI-driven placement algorithms are continuously improving. Right now, though, they still lack the nuance to fully understand brand suitability…

So we have talked before about Facebook retargeting (or remarketing as Facebook and Google like to call it) and the options available to target audiences. In October, Facebook announced the roll out of a custom audience feature that allows you to target website visitors and mobile app users within Facebook. Facebook…

Raise your hand if you’re a marketer who doesn’t care about targeting the ‘right’ audience, at the ‘right’ time, with the ‘right’ message. Yep, that’s what I thought. Every marketer is under a fixed budget and that money has to be spent in a manner that will efficiently and effectively…

We haven't talked a lot about retargeting on our digital marketing blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways…