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Google Ads Placement Exclusion List for Google Display Network (Updated 2025)
This article was updated 04/21/2025. Excluding placements in the Google Display Network (GDN) isn't just…
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12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet
If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…
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Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way…
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Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…
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Retargeting Ads: 4&1/2 Tips to Boost ROI
For many marketers, getting a user to their website is one of the most difficult…
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8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can…
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If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup
Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in…
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6 Ways to Split-Test Your Image Ads
Test. Test. Test. We hear it all the time, but what exactly should we be…
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