Tag: Google AdWords Display Network

This article was updated 04/21/2025. Excluding placements in the Google Display Network (GDN) isn't just a hygiene tactic—it’s a strategic lever for improving ROI and campaign efficiency. GDN Placement Exclusions Google's AI-driven placement algorithms are continuously improving. Right now, though, they still lack the nuance to fully understand brand suitability…

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can…

Just a quick update today from the From the Analytics Files, where someone asked, "Are online banners considered paid search?"  It's an interesting question and if someone is googling that question, others are probably wondering the same thing.  The quick answer is "not really," but if you're interested in a…