Tag: display ads

This article was updated 04/21/2025. Excluding placements in the Google Display Network (GDN) isn't just a hygiene tactic—it’s a strategic lever for improving ROI and campaign efficiency. GDN Placement Exclusions Google's AI-driven placement algorithms are continuously improving. Right now, though, they still lack the nuance to fully understand brand suitability…

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can…

Test. Test. Test. We hear it all the time, but what exactly should we be testing? This infographic provides you with six different ways to split-test your display ads, including retargeting ads. Mix and match the tactics and eventually, you'll find the sweet spot!

  It’s the holiday season! (Cue the music).   Let’s face it, this season is one of the biggest selling periods of the year. So, how do you stay ahead of the game and appeal to your audience during the holiday hustle and bustle? Well, one way is to work…