Tag: google ads

This article was updated 04/28/2025. Why Should You Link Your Google Ads Console to Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC) with Google Ads you get a snapshot glance of paid vs. organic keywords. You will get data at the Search…

This Article Was Updated 04/07/2025 Can You Use Competitors' Names In Google Ads? Can They Use Your Brand In Google Ads? Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find a competitor using your…

Updated 3/31/2025 The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In some cases, like when you have approved retailers or licensed resellers of your products that are encouraged to sell your product online on your behalf, setting them up with trademark approval in Google…

Updated: 07/12/2024 Performance Max campaigns in Google Ads promise to simplify your online advertising efforts and maximize reach by automating various aspects of your pay-per-click campaigns. While this sounds great on paper, some businesses have encountered an irritating downside: bad-quality leads. These leads can drain your resources and time, ultimately…

Editor's Note: In May 2021, landing page builder and platform software company Unbounce acquired Snazzy.ai to add AI copy generator technology to its platform. Since that acquisition, Unbounce has rebranded the tool as "Unbounce Smart Copy." In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable…

In 2015, Google introduced micro-moments as a way to capture users at times when they are actively turning to a device to find what they need. The main focus was on four micro moments example scenarios: I want-to-know I want-to-go I want-to-do I want-to-buy Those four moment types and how…

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That's right - you've got about three weeks (as of this…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there's a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around…