Tag: digital marketing

Editor's Note: Looking for information on how you should be using Google Analytics to inform your content marketing efforts? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set…

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really talking about Google). One recent evolution in the way Google lets you interact with your customers is Google Discovery ads—and if you haven’t yet, you…

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your feet, agile, and ready to go where your customers are if you want to compete. We're ashamed to admit it, but we can’t tell you…

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be able to explain PPC and campaign performance to the C-suite. After starting this agency in 2006, my audience became CMOs, presidents, and owners of prospective…

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help? While DIY solutions have never been more plentiful, the ROI of hiring an outside agency can be pretty attractive. We’ll help you decide which solution…

Your website is up and running. Your pages are chugging along, as you’ve made sure to practice good optimization for search engines, and maybe you’re even paying for ads. As we’ve covered in other posts, visiting your website is just the first part of the customer’s journey. You need those…

This article was updated 05/28/2024 The Google knowledge panel gets clicks and attention – it’s usually the first thing you see when you search for a business, brand, or noteworthy person online. If you work for a brand that has an unclaimed knowledge panel created by Google, or you represent…

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session will be hosted by Justin Seibert and it is designed to give you specific tips and insights to help you maintain and build stronger connections…

You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start. In this blog post, I’m going to take you through one approach to PPC performance analysis, an approach derived from the combined knowledge of the…