Tag: digital marketing

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from visitors. But many site owners put their focus elsewhere and neglect their landing page. They are too busy with what's new. So they miss what's…

The Internet is growing, but not as fast as you’d think (I explain that at the end). On Tuesday, June 11, Mary Meeker’s Internet Trends Report for 2019 hit stands. By stands, I mean the Internet; the same Internet that’s slowly growing, according to the report. But Internet growth slowing…

The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh, Pa., May 16, 2019 – Direct Online Marketing, a leading digital agency and Premier Google Partner, proudly announces their involvement with the Public Relations Society of America’s (PRSA) new digital communication certificate program. The program…

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google announcement when we can view the change for ourselves? In the below example, I searched for a popular podcast, The Joe Rogan Experience. You see…

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads will now be called Microsoft Advertising. The new name is more than just a brand play; it's a way for Microsoft to signal a more…

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft and Verizon Media is growing. The companies have announced a more expansive advertising relationship. The expanded partnership will allow search marketers to reach audiences across…

This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they do them by typing keywords into Amazon. So why aren't you doing Amazon keyword research? In fact, according to Jumpshot, your future customers have been…

The realm of higher education marketing is just as competitive as—if not more so than—any other industry. If your college, university, or institution isn’t keeping up with the Joneses, it’s probably falling short of its marketing goals. DOM is proud to announce our latest ebook, “The Definitive Guide To Facebook…