Tag: digital marketing

This article was updated 04/14/2025. You may have heard the old adage, “Those that can’t do, teach.” Well, if you have been challenged with the task of promoting training courses online, then you know that statement is almost totally false. There are plenty of things to "do" when you are…

DOM is excited to have signed a Strategic Partnership with the International Trade Administration (ITA). By teaming together, both organizations will help U.S. businesses expand their sales overseas, making the United States more competitive in the global market. Businesses seeking to expand their global reach will benefit from this partnership.…

Will A Slow Website Impact Sales? When your website loading speed is slow, your page load times can affect every metric that matters to you. Gone are the days of dial-up Internet when the average load time for a page was eight seconds. That might not seem like a lot,…

Updated 12/31/2024 Questions To Ask When Hiring A Digital Marketing Agency With the infiltration of AI into all forms of digital marketing, this article has been updated for 2025 to include questions about AI and how a Digital Marketing Agency, like Direct Online Marketing, works with it to help keep…

Updated 8/26/2024 As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes ago), the most popular marketing automation software, coming in with around 20% of the market share, was Adobe’s Marketo platform. If you have…

Digital Marketing Strategies For B2B Businesses Below is a quote from the great Jack Welch that we're almost certain you've never heard get applied to B2B digital marketing. “In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.” Business-to-business marketing (B2B) and business-to-customer…

Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of SEO Technical SEO is Your Site’s Foundation Quality Content is King Conclusion Staying afloat in the organic search ocean is a challenge we’ve had to figure out since search engines began. As long as there…

Table of Contents Introduction Understanding AI and LLMs Content Creation on Autopilot (Almost) Personalization at Scale Chatbots Turn Frustration into Frictionless Service The Future is Now, But Use It Wisely Google Ads and AI and You Avoiding AI Pitfalls in Digital Marketing Experience the DOM Difference AI is not a…

This article was updated 05/28/2024 How Can I Grow My YouTube Channel? Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become, in effect, the internet’s second most popular search engine. Now was YouTube already…