Tag: digital marketing

So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project like this, and hopefully, you know at least a little HTML (it’s not required, but it’ll help). We’ll skip the usual warnings and cautionary tales…

Google Ads is one of the most effective methods of paid online advertising. Period. But let’s back up. What is Google Ads? Well, when anybody searches for just about anything on Google, the top of the first page of results will usually display paid advertisements. Those ads might be laid…

The short answer is yes, duplicate content does affect SEO. You probably already knew that, because that feels like a leading question, almost as if you already know how we’re going to answer. Well, if you’re so smart, you write the blog!  Alright, that was out of line. Sorry.  There’s…

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became Microsoft Advertising in 2019. However, the search engine continues to be called Bing. Therefore, Bing and Microsoft Advertising are linked in the same way that…

If you think this blog sprang fully-formed like Venus from the ocean, stop right there. As the old sayings go, nothing in our world is free, the only two guarantees are death and taxes, and you can’t have a search engine optimization (SEO) strategy without a plan. Well, that last…

Update for May 2021: Well, it's been a busy few months since we first published this blog post about core web vitals and what you should do about them. Sometimes Google moves very quickly and sometimes it crawls along slowly, unfurling big new algorithm changes gradually so as not to…

May 2021 Keyword Search Campaigns Justin talks through recent changes in Google's phrase match keywords with Keep Optimising host Chloe Thomas. An excerpt: "Google made an announcement back in February that phrase match keywords are going to start acting like modified broad keywords. Originally you only had broad match, phrase…

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and channels (with just minor tweaks to fit the venue) is an excellent way to reach various audiences. It’s also a great way to make your…

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions to make sure your ads are seen by the right people (or, to be precise, not seen by the wrong people).  First, A Definition You’re…