Tag: digital marketing

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of people browsing various corners of the internet. Some of those corners are lucrative for your business; others are irrelevant or even antithetical to your brand.…

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on Google Ads (those stand for “cost per action” and “return on ad spend,” respectively), you might be panicking a little. It’s okay if you are.…

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software, or you want them to call for an estimate for your company’s rocketship repair services. You start with the goal and then you build the…

I know what you’re thinking: why would I want to publish hidden website pages? If you don’t already know the answer, keep reading. Or if you’re looking for more information about whether they hurt or help the SEO footprint of your website, you can keep reading, too, because we’ll get…

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you were under a rock, you should probably stay there. Because 2021 looks like it’s going to be pretty weird, too. But if you’re like us,…

The holidays in 2020 don’t look like any holiday in recent memory, and not for very happy or fun reasons. As if the holidays weren’t stressful enough on their own, we have to deal with a deadly virus, lockdowns, stay-at-home orders, quarantine procedures, our family members’ opinions about all of…

We’ve already told you about ways you can improve your results on YouTube, the world’s second-most-used search engine, but we were only just getting started. As we’ve seen in our work on SEO, Google often favors its own products, which is good news for you. This means double your money:…

We can’t gather in person like we used to, so we’ve taken to the web to procure some vital social interaction. The good news for marketers is that we can use the same tools we use to connect with each other to connect with our customers. The year is 2020…

Gated content, like a long-form video or an ebook, is material so good and so valuable that people will fill out a form and volunteer their contact information for it. They don’t just want a blog post or an infographic—they want something with meat on its bones. Wait, I know…