Tag: digital marketing

You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and a non-zero number of us is telling those corporations that we want more of these devices that listen to us. Some of us might find…

A picture says a thousand words, as the old saying goes. But how many words are digital graphics worth? Well, in the event it’s an infographic, it says what it says. So that probably means a lot less (or more) than a thousand words. All depends on how much copy…

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our home offices where we doom-scroll the latest COVID-19 news and cancel our autumn vacation plans. Social media managers hastily swapped their Let’s Get Back to…

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic I feel benefits from a personal perspective. I’ve been doing digital marketing for a long time. I started my first blog in the late 90s,…

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the early internet era are no longer—not only did sales tax eventually come to online purchasing, but we are also seeing the beginning of extra taxes…

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future people will stop clicking on links in SERPs—and Google will actively encourage this. Today those panic attacks are happening across SEO offices all over the…

And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service…  Easy to use Large reach Fast results …it really checks all the boxes as an advertising platform.  However, Google abides by a policy that places…

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though we can think of a few (a SERP of SEOs, maybe?). Anyway, we’re social creatures. So you might see us gathering together to talk about…

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what you can do to protect your trademark with Google. A recent lawsuit filed by a Canadian cartoon network against a rival illustrates how this tactic…