Tag: digital marketing

I’m excited to announce something that’s been in the works for a while.  DOM has acquired C-leveled, one of the top branding and marketing firms in Pittsburgh, in an effort to better serve our clients and other growing companies in their marketing campaigns from “concept to client.” DOM’s always been…

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world... that they planned to sunset…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related to sports. Art fans, movie buffs, foodies all have different reasons to hear about us, too, but you can go to other websites for those…

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One of the most important of these is how fast a web page loads. Here at DOM, we typically default to two tools – Solarwinds’ Pingdom…

SEO audits are important to any business that operates in an online or partially online manner. So, basically, any modern business. You probably already have the gist of what SEO audits accomplish, but here’s a brief summary just in case: Provide a list of things you need to do in…

Wow, 2021 was something else, wasn't it? Thankfully, it's almost over. That magical time of the year has come around again. Yes, it is time to make your new year's resolutions. To help you get started, the talented team at DOM has put together our favorites for digital marketing. Below,…

Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in October, just like every other year), but they also had the annual Canadian Marketing Association Awards! We’re always on the lookout for ways to do digital marketing better. One of the best ways to find…

Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s very difficult to predict what will and will not work when it comes to messaging, layouts, ad copy, etc. Human beings are incredibly complex, something…