Tag: digital marketing

We are thrilled to announce today that we are partnering with Semrush to host our next webinar, titled “The AI Advantage: Unleash Your Digital Marketing Creativity and Efficiency” on June 7, 2023.  This year, AI has quickly gone from “having a moment” to dominating the daily headlines in digital marketing.…

If you own a business, you’ve probably heard the word “rebrand” once or twice. You may have seen other companies or competitors go through the rebranding process, or you may have even been told that your business needs to rebrand. But without a solid understanding of exactly what “rebranding” means…

As 2022 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from 2021 at all, they were in the fat bottom lines of e-commerce companies. As sweet summer children of 2019, and then 2020, we all knew…

Let us help you knock your Black Friday marketing ideas out of the park. Since the beginning of the global pandemic, numerous major retailers have elected to be closed on Thanksgiving following years of creeping up the start times of their holiday in-store shopping. Want to see a list of…

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a…

Contrary to popular notions social media did not kill the email star, email marketing is alive and well in 2022. It is without a doubt the age of social media. The question for companies is does the marketing budget get put all in the social media basket or does email…

You need to create an effective landing page in order to increase your conversion rate. And before you get too complex in your layout, it might be best to start with some simple landing page best practices. That's because a landing page is the first thing that your visitors see…

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That's right - you've got about three weeks (as of this…

Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing strategy that acquires leads and data. But deploying such an enterprise-level strategy with the intention of improving lead generation strategy requires an arduous, concentrated effort that can feel herculean if you don’t understand the complexities.…