Tag: google

We’ve all heard the hogwash that social media activity doesn't improve SEO rankings. We also understand that Google itself contributed to this potential misconception. Back in 2014, Matt Cutts—then a Google executive—clarified Google’s position about social media activity, saying that it does not influence SEO rankings. Since then, digital marketers…

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really talking about Google). One recent evolution in the way Google lets you interact with your customers is Google Discovery ads—and if you haven’t yet, you…

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the landscape of its business, and we lucky digital marketers get to run behind their cake train. The changes are so fast and reliably unpredictable that…

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar SEO best practices, but it also runs counter to a number of them. So what is Google Discover? How can you optimize your site to…

Editor's Note: Looking for information on how to set up button tracking Google Analytics through Google Tag Manager? We get it. It's also likely that you are still using the traditional version of the platform - Universal Analytics. In case you didn't know, you are at risk of losing any…

Google is yet again changing the game with a new way to engage your advertising audience. In an uncertain time, consumers have been consistently asked to rally around local businesses. Google has demonstrated their support in numerous ways, beginning with some updates to Local Service Ads. These ads have been…

We are in the middle of one of the worst economic downturns in the history of the country. Just the month of March saw unemployment numbers that rivaled the Great Depression, with marginalized communities hit hardest. As if the COVID-19 pandemic weren’t enough of a strain on its own, the…

This article was updated 05/28/2024 The Google knowledge panel gets clicks and attention – it’s usually the first thing you see when you search for a business, brand, or noteworthy person online. If you work for a brand that has an unclaimed knowledge panel created by Google, or you represent…

Editor's Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you're concerned about, that probably means you're also using the traditional version of the platform - Universal Analytics. You are at risk of losing any of your historical…