Tag: google

Google’s BERT update is now officially rolling out, according to Google’s Pandu Nayak, and it’s one of the biggest updates we’ve seen since the 2018 Medic Update. Google BERT is set to impact approximately 10% of all search queries (6,300 searches per second). Whether you run an online magazine, a…

Google is updating it's search engine algorithm this morning, according to an announcement per the company. Monday's Google algorithm update will serve as a core algorithm update. Google is calling the change, "June 2019 Core Update." While the search engine makes hundreds of tweaks annually to its algorithm, this is…

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google announcement when we can view the change for ourselves? In the below example, I searched for a popular podcast, The Joe Rogan Experience. You see…

As a digital marketing strategy, many consider email marketing to be one of the most effective ways to create revenue and nurture a customer/client list. Email marketing is often used to turn prospects into paying consumers of your products and services. And it can help nurture fruitful, lasting relationships between…

Google wants to change the way we think about data. To prompt change, the company's chief financial officer, Ruth Porat, downplayed rhetoric claiming that "data is the new oil." Instead, Porat says that data "is like sunshine—we keep using it, and it keeps regenerating." Google is motivated to curb a…

Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users with access to Google Search Console accounts. In the widely distributed notification, Google alerted Search Console users that the Chrome browser will begin showing security…

Pop Quiz! Websites lose 96% of all visitors. What digital marketing tactic can help bring them back? Social Media Display Retargeting What percentage of in-store purchases are influenced by mobile devices? 40% 64% 29% Do you know the answers? More than 40 Louisville-based businesses who attended Google Comes to Louisville…

Louisville, KY—here we come! Direct Online Marketing is bringing Google to you for a half-day, can’t-miss digital marketing seminar on Tuesday, July 26th. If you’re in the greater Louisville area, we hope you’ll join us. Why You Should Attend (& Spread the Word) Learn how to grow your business with…

The day has finally arrived.We all knew it was coming – it was just a matter of time.The fact that 5 billion people worldwide own a cell phone, three out of five product searches are conducted using a cell phone, and 70% of mobile searches are followed by an action…