Tag: google

Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly configure Google Analytics 4. Learn how the…

As good stewards of the websites under our purview, we track a series of vital metrics and make our recommendations based on verifiable data. One of the most important of these is how fast a web page loads. Here at DOM, we typically default to two tools – Solarwinds’ Pingdom…

You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and a non-zero number of us is telling those corporations that we want more of these devices that listen to us. Some of us might find…

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our home offices where we doom-scroll the latest COVID-19 news and cancel our autumn vacation plans. Social media managers hastily swapped their Let’s Get Back to…

We do a lot of stuff here at DOM, and the subjects you see covered on this blog are only scratching the surface of the tip of the iceberg of what we do every single day. Pageviews, organic rankings, ad impressions, and all those other data points are important. But…

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the early internet era are no longer—not only did sales tax eventually come to online purchasing, but we are also seeing the beginning of extra taxes…

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future people will stop clicking on links in SERPs—and Google will actively encourage this. Today those panic attacks are happening across SEO offices all over the…

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though we can think of a few (a SERP of SEOs, maybe?). Anyway, we’re social creatures. So you might see us gathering together to talk about…

Virtually anytime you hop on Google to do a search, you’re going to see at least one advertisement that the search engine is compensated for on a pay per click (PPC) basis. But the chances are that you’re actually there for the organic listings. So are most other users, which…