Tag: google

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what you can do to protect your trademark with Google. A recent lawsuit filed by a Canadian cartoon network against a rival illustrates how this tactic…

Google My Business is crucial to have set up and optimized for your business, especially if you are a local business who has customers in a specific geographic region. The best part is that a Google My Business profile is completely free. So why wouldn’t you set yours up? Keep…

If you think this blog sprang fully-formed like Venus from the ocean, stop right there. As the old sayings go, nothing in our world is free, the only two guarantees are death and taxes, and you can’t have a search engine optimization (SEO) strategy without a plan. Well, that last…

Update for May 2021: Well, it's been a busy few months since we first published this blog post about core web vitals and what you should do about them. Sometimes Google moves very quickly and sometimes it crawls along slowly, unfurling big new algorithm changes gradually so as not to…

No, there’s not an echo in here, and you’re not seeing things—this is our second post about core web vitals. The first time we told you about them it was to help you answer these questions: What are core web vitals? And what should I do about them? What we…

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on Google Ads (those stand for “cost per action” and “return on ad spend,” respectively), you might be panicking a little. It’s okay if you are.…

I know what you’re thinking: why would I want to publish hidden website pages? If you don’t already know the answer, keep reading. Or if you’re looking for more information about whether they hurt or help the SEO footprint of your website, you can keep reading, too, because we’ll get…

We’ve already told you about ways you can improve your results on YouTube, the world’s second-most-used search engine, but we were only just getting started. As we’ve seen in our work on SEO, Google often favors its own products, which is good news for you. This means double your money:…

Gated content, like a long-form video or an ebook, is material so good and so valuable that people will fill out a form and volunteer their contact information for it. They don’t just want a blog post or an infographic—they want something with meat on its bones. Wait, I know…