Tag: google

This article was updated 04/28/2025. Why Should You Link Your Google Ads Console to Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC) with Google Ads you get a snapshot glance of paid vs. organic keywords. You will get data at the Search…

Updated 8/26/2024 As highly capable digital marketers, we have an unprecedented number of tools to help us do our jobs. Last time we checked (a few minutes ago), the most popular marketing automation software, coming in with around 20% of the market share, was Adobe’s Marketo platform. If you have…

This article was updated 05/28/2024 How Can I Grow My YouTube Channel? Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become, in effect, the internet’s second most popular search engine. Now was YouTube already…

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a…

Updated 11/09/2023 Machine Learning and AI have changed everything about The Internet. The new Helpful Content algorithm update from Google is another example of this. Google has created this new so-called Helpful update using Machine Learning and Artificial intelligence to better understand the content on a page similar to the…

Whether you want to admit it or not, implementing GA4 is now... inevitable! Knowing that, there's no better time to start your Google Analytics 4 training than, well, now! Learn more about your new go-to Analytics platform - featuring insights and commentary straight from experts inside Google - in our…

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That's right - you've got about three weeks (as of this…

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world... that they planned to sunset…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…