Tag: SEM

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the Google Ads platform. Formerly known as Google Marketing Next, this year’s event will be hosted through a live stream of scheduled topics. So, why should…

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads will now be called Microsoft Advertising. The new name is more than just a brand play; it's a way for Microsoft to signal a more…

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a look back and see how we got here. We think about our successes, our triumphs, and the challenges we had to overcome. But for you,…

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it done. Launch day came and went;…

How To Show Up In Google Search? When it comes to selling your products online, you need to show up on Google. Few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the way we shop as well as how retailers do business. Many…

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad…

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter what arena of the business world you participate in, you have competitors. And if you have competitors, you need to do competitor benchmarking. They might…

We love to help our clients grow their businesses online with confidence through digital marketing. Direct Online Marketing has been doing this for over ten years and we’ve committed ourselves to keep doing just that into the future. We’re no strangers to using digital marketing in exploring international business opportunities,…

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In case you’re not familiar with RLSA, the ads work a lot like site retargeting: targeting users who have already interacted with your site in some…