Tag: SEM

This article was updated 05/05/2025. Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn't already know, Google doesn't actually register trademarks. But that doesn't mean you can't choose to request an investigation of infringement by advertisers…

This Article Was Updated 04/07/2025 Can You Use Competitors' Names In Google Ads? Can They Use Your Brand In Google Ads? Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find a competitor using your…

Updated 3/31/2025 The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. In some cases, like when you have approved retailers or licensed resellers of your products that are encouraged to sell your product online on your behalf, setting them up with trademark approval in Google…

Digital Marketing For Export Business The Internet has become so integrated into our daily lives that we rarely reflect upon how drastically the world has changed. Now more than ever, brands and individuals have access to tools to achieve beyond what would have been thought possible compared to the world…

Digital Marketing Strategies For B2B Businesses Below is a quote from the great Jack Welch that we're almost certain you've never heard get applied to B2B digital marketing. “In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.” Business-to-business marketing (B2B) and business-to-customer…

Table of Contents Introduction User Experience Matters Backlinks Build Authority Keywords Are the Compass of SEO Technical SEO is Your Site’s Foundation Quality Content is King Conclusion Staying afloat in the organic search ocean is a challenge we’ve had to figure out since search engines began. As long as there…

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a…

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That's right - you've got about three weeks (as of this…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…