Tag: SEM

Update for May 2021: Well, it's been a busy few months since we first published this blog post about core web vitals and what you should do about them. Sometimes Google moves very quickly and sometimes it crawls along slowly, unfurling big new algorithm changes gradually so as not to…

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your feet, agile, and ready to go where your customers are if you want to compete. We're ashamed to admit it, but we can’t tell you…

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help? While DIY solutions have never been more plentiful, the ROI of hiring an outside agency can be pretty attractive. We’ll help you decide which solution…

Editor's Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly…

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session will be hosted by Justin Seibert and it is designed to give you specific tips and insights to help you maintain and build stronger connections…

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

Editor's Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you're concerned about, that probably means you're also using the traditional version of the platform - Universal Analytics. You are at risk of losing any of your historical…

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from visitors. But many site owners put their focus elsewhere and neglect their landing page. They are too busy with what's new. So they miss what's…