Tag: SEM

Ah, Pittsburgh. You probably already know a thing or two about our city (and the surrounding Pittsburgh DMA), and both of them are likely related to sports. Art fans, movie buffs, foodies all have different reasons to hear about us, too, but you can go to other websites for those…

Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in October, just like every other year), but they also had the annual Canadian Marketing Association Awards! We’re always on the lookout for ways to do digital marketing better. One of the best ways to find…

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our home offices where we doom-scroll the latest COVID-19 news and cancel our autumn vacation plans. Social media managers hastily swapped their Let’s Get Back to…

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the early internet era are no longer—not only did sales tax eventually come to online purchasing, but we are also seeing the beginning of extra taxes…

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future people will stop clicking on links in SERPs—and Google will actively encourage this. Today those panic attacks are happening across SEO offices all over the…

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though we can think of a few (a SERP of SEOs, maybe?). Anyway, we’re social creatures. So you might see us gathering together to talk about…

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what you can do to protect your trademark with Google. A recent lawsuit filed by a Canadian cartoon network against a rival illustrates how this tactic…

So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project like this, and hopefully, you know at least a little HTML (it’s not required, but it’ll help). We’ll skip the usual warnings and cautionary tales…

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became Microsoft Advertising in 2019. However, the search engine continues to be called Bing. Therefore, Bing and Microsoft Advertising are linked in the same way that…