Tag: adwords

In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting options in Google…

Quick update this morning.  Last night Google AdWords announced that it's going to start re-reviewing all paused ads in your account, putting them through the same ad approval process as your active ads. The process begins September 6. What Does this Mean for My Account? Well, in the immediate, it…

Google AdWords made an announcement yesterday via their Inside AdWords blog (you'll see a link for it in our blogroll down to the right) that at first glance seems to apply only to major film studios.  When you analyze it, however, it could have some very serious ramifications for brands…

This week Google introduced a new feature to the AdWords interface called Automated Rules (see Google's video explanation below). In beta and currently only offered to some campaign managers, this innovative new feature will become available to all US advertisers in upcoming weeks. Although there are potential benefits to automated…

So seemingly the whole world is abuzz about Google Instant - that new feature Google launched today where results will update automatically as you type.  Search marketers tend to live in an isolated world where we think everybody lives and dies - heck, even notices - all the changes Google…

Editor's Note: Looking for information on setting up goals in Google Analytics and still using Universal Analytics (or older)? You are at risk of losing your historical performance data in 2023 if you don't set up and properly configure Google Analytics 4. Learn how the two platforms compare to each…

This Thursday I begin my first regular teaching role at West Liberty University.  Not bad for the kid whom the woman in Vanderbilt's registrar office told he had the 2nd lowest graduating GPA she'd ever seen.  Okay, that was my roommate.  But you're still talking about the guy whose brother…

One of the great things about working in downtown Wheeling is that there are so many beautiful older buildings and home. That's also one of the negatives as some of these structures are in disrepair and many are unoccupied (although it helps keep our lease rates down). While walking to…

I speak with business owners every day that have little or no experience with internet marketing. While many of them sell all over the United States or even the world, many of them service businesses or persons within a regional or local area. Without fail, the one fact about search…