Tag: adwords

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In case you’re not familiar with RLSA, the ads work a lot like site retargeting: targeting users who have already interacted with your site in some…

So you’ve created the perfect campaign, researched your target audience, and are ready to begin your Google Ads crusade. While targeting the right audiences and creating user-friendly landing pages are major steps in creating an effective campaign, one aspect of a campaign that might often be overlooked is ad copy.…

I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland, the features are lacking, and some things are downright confusing to use. For all of the work Google has put into its other platforms (AdWords, Analytics,…

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad…

For many marketers, getting a user to their website is one of the most difficult parts of their jobs. I’ll admit it: driving good quality traffic to a website isn’t exactly an easy task. It can take a lot of time and effort to build up a steady stream of…

Halloween is the time of year to celebrate things that go bump in the night. So, I’m going to share some of the pay-per-click (PPC) things that make digital marketers sleep with the light on. I See Dead Keywords You've spent hours and hours setting up the perfect campaigns to…

My name is Leland Reed and I started working for Direct Online Marketing on September 8, 2014. For this blog post, I thought it would be interesting to give an overview of what my first month and a half or so of working for DOM has been like. First, let…

This week, Google Shopping Campaigns officially came out of beta and are now available to all AdWords advertisers. The new type of campaign will eventually replace existing Product Listing Ads (PLA) campaigns, but for now the two co-exist and can run simultaneously. Functionality and targeting is much the same, just…

Ditch your old Google AdWords coupons for new accounts because they’ll expire on September 30, 2012. Everyone loves free money, especially when it comes to test-driving a new advertising platform. It enables the advertiser to try the platform with no-risk. It’s no secret that Google AdWords will give new advertisers…