Tag: adwords

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

Editor's Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you're concerned about, that probably means you're also using the traditional version of the platform - Universal Analytics. You are at risk of losing any of your historical…

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out of Google Ads as an ad type. Instead of reviewing these ad headline types, we suggest you take some time to fully understand Responsive Search Ads so you can take full advantage of an ad…

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant race to catch up with Google since the search engine launched. Bing is continuously behind when it comes to announcing “new” features when similar tools…

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option to users who wish to control their ad experience when browsing the web at their leisure. The ability to “mute” retargeting ads may be a…

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world of products and software. And what may seem like a really good idea on paper may not pan out how everyone thinks it would. So,…

Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that means for your AdWords account let us back up a step. Exact match keywords are words or phrases that will only allow your ads to…