DOM & the International Trade Administration — A Partnership for Global Growth

DOM is excited to have signed a Strategic Partnership with the International Trade Administration (ITA). By teaming together, both organizations will help U.S. businesses expand their sales overseas, making the United States more competitive in the global market.

Businesses seeking to expand their global reach will benefit from this partnership. By collaborating with the ITA, DOM is able to provide companies with access to resources, expertise, and opportunities to skillfully navigate the marketing complexities of international markets.

Table of Contents

• Direct Online Marketing and the International Trade Administration: A Partnership Built for Global Growth
• Helping Businesses Find the Right International Markets
• Free Digital Marketing Audits for Exporting Businesses
• Expert-Led Webinars & Speaking Engagements
• Enhanced Online Resources to Support Global Expansion
• DOM & ITA — A Partnership Focused on International Business Growth
• Key Takeaways on DOM’s Partnership with the International Trade Administration

Direct Online Marketing and the International Trade Administration: A Partnership Built for Global Growth

To expand into international markets, you must have a great product or service. This alone isn’t usually enough to be successful, though. You have to make sure that the right people in the right places know about your business.  

DOM is teaming up with ITA to help U.S. businesses make the vital connections that facilitate selling into other countries. 

The International Trade Administration is the agency within the United States Department of Commerce with a mission to promote the competitiveness of U.S. businesses worldwide. This includes providing concrete insights and market data to help U.S. companies export their goods and services. 

ITA’s vast trade network and DOM’s nearly two decades of digital marketing experience make for a potent mix of resources and expertise that businesses can take advantage of as they try to grow into international markets.  

Global Markets — An ITA Program That Drives Results

Global Markets is the particular unit under the umbrella of ITA that promotes and protects U.S. exports around the world.

In 2024, Global Markets helped U.S. businesses in substantial ways:

93,000 Companies Assisted

Global Markets helped 93,000 companies with exports and foreign investment. 81% of these companies were small and medium-sized enterprises (SME).

$161,000,000 Impact

Global Markets made possible $52 billion in foreign investment and $109 billion in exports.

519,000 Jobs

The exports and inward investments that Global Markets facilitated supported the employment of more than half a million Americans. 

460-to-1 ROI

The international connections that Global Markets made resulted in $460 in return on investment for each $1 of Global Market’s operating costs.

At DOM, we’re excited to be partnering with ITA and the standout unit that is Global Markets. This relationship will help U.S. businesses make inroads to countries all over the world. 

Helping Businesses Find the Right International Markets

Where to start? One of the biggest blockers to exporting is simply a lack of information. It can seem daunting. How on Earth do I make the kinds of connections necessary to get my product into the hands of people all the way across the globe? 

Filling this knowledge gap is a prime benefit of DOM’s partnership with the ITA. 

Free Digital Marketing Audits for Exporting Businesses

DOM will be producing Export Digital Marketing Starter Plans: a customized assessment of your current market readiness that identifies high-growth opportunities in target markets. These plans offer a clear, data-driven path for businesses to take their first steps into global expansion with confidence.

With an Export Digital Marketing Starter Plan you will be empowered to confidently expand your international presence.

Expert-Led Webinars & Speaking Engagements

We will be participating in a series of webinars and speaking sessions; these will feature leading export marketing experts from ITA, DOM, and other organizations.

The goal is to empower businesses with tried-and-true digital marketing strategies. These presentations will deliver advice tailored to particular industries and target regions. Each session will feature practical takeaways and live Q&A opportunities.

These sessions will cover topics essential to successful international marketing, for instance:

• Leveraging digital marketing ahead of trade missions to maximize impact
• Using targeted, low-cost advertising campaigns to connect with buyers abroad
• Understanding global search engines like Google, Baidu, and Yandex
• Optimizing websites for international audiences
• Navigating global eCommerce platforms such as Amazon, Alibaba, and Mercado Libre

We’ll also be attending key ITA events, such as Discover Global Markets and overseas trade missions, where we’ll share our expertise through presentations and roundtable discussions.

Enhanced Online Resources to Support Global Expansion

In addition to the digital marketing audits and webinars, the DOM–ITA partnership will also bring you blog posts, videos, and downloadable resources to help businesses stay informed on the latest trends and best practices for international digital marketing. 

Informative blog posts with accompanying videos
Explore digital marketing tactics and gain actionable insights from DOM and ITA experts.

In-depth guides and infographics
Peruse easily digestible resources that lay out key digital marketing strategies.

Compelling exporter success stories
Learn from the experiences of other businesses that have successfully expanded into international markets.

From measuring global visibility, to foreign SEO, to advertising tips, these resources will provide businesses with the knowledge they need to compete effectively on a global scale.

DOM & ITA — A Partnership Focused on International Business Growth

Our partnership with ITA represents a significant step forward in our mission to help grow people, communities, and businesses across the globe. We’re excited to work hand in hand with ITA to provide you with the tools, resources, and support you need to achieve your international business objectives.

ITA’s deep knowledge of international trade and DOM’s expertise in digital marketing will be a powerful combination. We are confident that this partnership will remove barriers to U.S. businesses so that they can succeed in new markets.

Key Takeaways on DOM’s Partnership with the International Trade Administration

• DOM and ITA are partnering to help U.S. businesses expand internationally.
• Free Export Digital Marketing Starter Plans will help exporting businesses assess their market readiness and identify high-growth opportunities.
• Expert-led webinars and speaking engagements will provide valuable insights into international digital marketing strategies.
• Exporting-focused blog posts, videos, and guides will equip businesses with the knowledge to expand globally.