Tag: SEO

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

Alt Text For Images & SEO This article was updated 06/04/2024 With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance. Why did this change matter so much to the digital marketing community? Because it’s…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

This blog post was written to demonstrate the value of writing in the active voice. (Your passive voice sensor should be tingling). So what do you think, does passive voice affect SEO? Limiting instances of passive voice in your writing makes your content more forceful and can even improve that…

Updated 5/3/2024 You've probably heard about the benefits of having a fast loading website from more digital marketing professionals than you want to admit. One of the most efficient ways you can speed up your site across each page occurs when you take the time to address issues with unminified…

There’s no getting around the fact that site migrations can be a harrowing experience if details both large and small are not taken care of first. Whether a site is moving to a new content management system or an entirely new domain name, migrating a site requires a carefully considered…

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the Google Ads platform. Formerly known as Google Marketing Next, this year’s event will be hosted through a live stream of scheduled topics. So, why should…

This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they do them by typing keywords into Amazon. So why aren't you doing Amazon keyword research? In fact, according to Jumpshot, your future customers have been…

DuckDuckGo achieved a new record in traffic by topping 1 billion searches in the month of January. The accomplishment by a rogue search engine that hangs its hat on user privacy is an understated feat in a space mainly dominated by a singular titan. DuckDuckGo's 1 billion monthly searches announcement…