Tag: SEO

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate was hosted. As time has passed and two more debates have taken place, tuning in has not been something for the squeamish or faint of…

While “ThrowbackThursday” (aka TBT) remains a weekly social media occurrence, there are some things evoke warranted nostalgia.  We’ve all seen the popular viral videos “Epic Rap Battles of History” where historic figures are pitted against one another in heated, trash-talking lyrical throwdowns. Some of the more notable battles include Mozart…

At this point, most businesses know the value of a well-designed website. But a well-designed website isn’t necessarily well-designed as a sales and marketing tool. Your site may be aesthetically pleasing and convey key information to visitors, but that’s only half the equation.To make the most of your web presence…

No matter the industry, the most successful businesses are generally those that can quickly pivot and adapt to the times. Success with search engine marketing, whether PPC or SEO, follows the same principle. The realm of search constantly evolves; rarely does anything remain constant. Whether it’s fundamental changes to how…

2016 is shaping up to be an exciting year for all of us at Direct Online Marketing. For those of you who haven’t already heard, we’re attending one of the biggest industrial fairs in the world—Hannover-Messe 2016 in Germany! Starting April 25th, over 5,000 exhibitors from 6 continents will descend…

I see it all the time. We have prospects asking us why their SEO is not working for them. And we begin to peel back the onion. And we usually see that their SEO really is not that bad. There are  always some good things and some bad things that…

Understanding how search engine optimization really works can be a bit confusing — especially if you aren’t familiar with all of the terms and phrases that digital marketers use when talking about the processes involved! Listed below are just a few of the most important terms you need to know…

What, you say? Goodbye to Google Webmaster Tools? Can’t Be!   Well, you are correct. They simply have re-branded the tool with a new name: Google Search Console.   No worries, if you already have a GWT account, you need not do a thing. Simply log in and you will…

The day has finally arrived.We all knew it was coming – it was just a matter of time.The fact that 5 billion people worldwide own a cell phone, three out of five product searches are conducted using a cell phone, and 70% of mobile searches are followed by an action…