Skip to content

Category: Paid Search

Mobile SEO | Optimize Website for Mobile | Get Found on Mobile Blog Graphic

Grow with Google: Get Found on Mobile! (Updated August 2020)

If you read of our blog, you’ll know that we think mobile is one of…

Read Article right arrow
PPC Metric Infographic Direct Online Marketing

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

I’ve been involved in PPC a pretty long time – since 2001 and the days…

Read Article right arrow
Location Targeting in Advertising | How to Target Locations with Ads | Location Targeting Best Practices Blog Graphic

Location Targeting & Best Practices for Paid Search Advertising

Advertising. It’s all about hitting the right audience, at the right time, with the right…

Read Article right arrow
PPC Chrome Extensions | Chrome Extensions for PPC Advertising | Chrome Extensions for PPC Blog Graphic

Our Favorite Chrome Extensions for PPC

We already shared with you a list of our favorite Chrome Extensions for SEO, but…

Read Article right arrow
In-House vs. Agency Marketing | Why Hire an Ad Agency | In-House vs. Agency Webinar Graphic

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question:…

Read Article right arrow
Assisted Conversions | What are Assisted Conversions | Understanding Assisted Conversions Blog Graphic

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Editor's Note: Looking for information on why you should be using assisted conversions in Google…

Read Article right arrow
PPC Campaign Analysis That's As Easy As Pie (Charts!) - DOM

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…

Read Article right arrow
Google HEC Ads - What Their New Policies Mean For You

What Google’s New housing, employment, and credit advertising policies mean for you

We are in the middle of one of the worst economic downturns in the history…

Read Article right arrow
analyzing PPC perfromance by location with pivot tables

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital…

Read Article right arrow