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How to Grow (Digitally) In the Pittsburgh DMA
Ah, Pittsburgh. You probably already know a thing or two about our city (and the…
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Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?
On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…
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What’s the Difference Between PPC and SEO Keywords?
As an agency that supplies a menu of different digital marketing services, we find ourselves…
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How To Understand and Avoid Metric–Goal Distortion
This blog post discusses a concept that may be useful to have in hand for…
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Google’s Fees for International Ads Explained (Updated August 2021)
Digital marketers understand better than anybody how a lot of little things can add up…
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SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)
Virtually anytime you hop on Google to do a search, you’re going to see at…
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Why This Matters to You: Bing Microsoft Multimedia Ads
This post is for the savvy digital marketer who wants to get ahead of the…
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You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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