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+1.412.785.7671Category: Paid Search
What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…
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Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that…
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What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. …
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online
Unless you were living under a rock, you might remember 2020 as a year a…
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How You Can Use Hyperlocal Ad Campaigns
As we discussed in our previous post about hyperlocal SEO, one of the most surprising…
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Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use…
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Holiday Tips for Digital Marketers
The holidays in 2020 don’t look like any holiday in recent memory, and not for…
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