Tag: seo strategy

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software, or you want them to call for an estimate for your company’s rocketship repair services. You start with the goal and then you build the…

I know what you’re thinking: why would I want to publish hidden website pages? If you don’t already know the answer, keep reading. Or if you’re looking for more information about whether they hurt or help the SEO footprint of your website, you can keep reading, too, because we’ll get…

We’ve already told you about ways you can improve your results on YouTube, the world’s second-most-used search engine, but we were only just getting started. As we’ve seen in our work on SEO, Google often favors its own products, which is good news for you. This means double your money:…

Over the past 12 to 18 months, one of the most frequently found sites on the first page of Google search engine results pages (SERPS) has been Quora.com. But does Quora help with SEO? The answer to this question is a hearty "yes, Quora helps with SEO." But if you’ve…

Publishing a business blog boasts many benefits. It helps you establish yourself as an expert in your field, and it’s a great way to connect with your customers and answer any questions they might have about your business. Doing a blog may also be beneficial to your organic footprint: it…

This article was updated 05/28/2024 The Google knowledge panel gets clicks and attention – it’s usually the first thing you see when you search for a business, brand, or noteworthy person online. If you work for a brand that has an unclaimed knowledge panel created by Google, or you represent…

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

Alt Text For Images & SEO This article was updated 06/04/2024 With all of the buzz following Google’s redesign of their image search UI in February 2018, alt text for images SEO is back with a vengeance. Why did this change matter so much to the digital marketing community? Because it’s…

There’s no getting around the fact that site migrations can be a harrowing experience if details both large and small are not taken care of first. Whether a site is moving to a new content management system or an entirely new domain name, migrating a site requires a carefully considered…