Tag: seo strategy

SEO audits are important to any business that operates in an online or partially online manner. So, basically, any modern business. You probably already have the gist of what SEO audits accomplish, but here’s a brief summary just in case: Provide a list of things you need to do in…

As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We use keywords all over the place, and they serve as the foundation of nearly every campaign we launch. Whether we are deploying Google Ads, cleaning…

You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and a non-zero number of us is telling those corporations that we want more of these devices that listen to us. Some of us might find…

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future people will stop clicking on links in SERPs—and Google will actively encourage this. Today those panic attacks are happening across SEO offices all over the…

Virtually anytime you hop on Google to do a search, you’re going to see at least one advertisement that the search engine is compensated for on a pay per click (PPC) basis. But the chances are that you’re actually there for the organic listings. So are most other users, which…

So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project like this, and hopefully, you know at least a little HTML (it’s not required, but it’ll help). We’ll skip the usual warnings and cautionary tales…

The short answer is yes, duplicate content does affect SEO. You probably already knew that, because that feels like a leading question, almost as if you already know how we’re going to answer. Well, if you’re so smart, you write the blog!  Alright, that was out of line. Sorry.  There’s…

No, there’s not an echo in here, and you’re not seeing things—this is our second post about core web vitals. The first time we told you about them it was to help you answer these questions: What are core web vitals? And what should I do about them? What we…

If one were to think of the internet as a vast, digital ocean of so, so many websites, then there would be at the bottom of that ocean countless beautiful, fun, engaging websites locked in sunken treasure chests that will never see the light of day. For many of those…