Tag: social media

We’ve all had that dream. You know, the one where you're heading somewhere important—a big presentation, a date, school. You get there, look down, and realize you’re naked. That’s what entering the marketing profession without a solid knowledge of search and digital marketing is: knowing what you’re heading into, only…

As a business owner considering your marketing strategy, you know that SEO is important. But what does it really mean to integrate your marketing and SEO? With ever-changing algorithms and the fast pace of the Internet, your digital marketing plan could be doomed if you don’t take the time to…

Social Media for Business is a Must HaveI hear it a lot from B2B clients: “My buyers aren’t on social media.” I usually have two responses– first, there is a good chance they are tapped into social media, you just have to find the right channels; and second, for those that…

Also known as: “Don’t have your friend/niece/neighbor’s kid do your social media.” If there’s one battle we’re constantly fighting in social media marketing, it’s the number of people who think they can just have a friend or family member “do social media” for their business. (more…)

  If you went to an awesome high school like I did (shoutout to Wheeling Central!), then you probably had a trophy case full of trophies and awards.   [caption id="attachment_3483" align="aligncenter" width="300"] All I do is win, win, win, no matter what[/caption] Enter adulthood and the professional world. Wouldn't…

Pinterest made up nearly a quarter of all social sharing activity during the 2013 holiday season. Of course businesses want to capitalize on it!   Pinterest is more popular than Twitter in the United States, especially with a female audience, and is currently working on catching up overseas. Pinterest is…

Whether you are a small business owner a big brand, you’ve likely wondered whether or not you should advertise your business on Facebook. The answer is that yes you absolutely should advertise your business on Facebook. (more…)

What is Google+? Google+ is a social network developed by Google. If you have a Gmail address, then you already have a Google+ (often shortened to G+) profile. Your Google+ profile integrates with all of Google’s services – maps, YouTube, Gmail, Chrome etc…Think of Google+ like a combination of Twitter…

Protecting your business’ reputation is more important than ever thanks to the viral nature of social media and the internet.  How individuals perceive your business affects your bottom line. Public relations is all about shaping an image for your brand. It’s also about re-shaping that image when necessary to react…