Tag: social media

Latest Update: A recording of the webinar is now live.  Click here to learn more about the PRSA webinar about communications and marketing in times of crisis where there is a link to listen to the recording. Journalism 101: Never bury the lede. This is a long post, so let's…

The realm of higher education marketing is just as competitive as—if not more so than—any other industry. If your college, university, or institution isn’t keeping up with the Joneses, it’s probably falling short of its marketing goals. DOM is proud to announce our latest ebook, “The Definitive Guide To Facebook…

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly seek out the next big trend to get the attention and awareness they crave. Despite a surplus of hype floating around, a dedicated influencer campaign…

Just when you thought Snapchat was going to start fading into the background thanks to Instagram stealing their idea for Stories, the social app had some interesting news this week. A slew of changes coming that are aimed at gaining new users and having better growth in the coming year.…

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed algorithm. The change has marketers scared because this impacts a large number of companies who leverage social media in their marketing. But how did we…

Despite months of holding off and constantly debating whether it’s worth your precious time, you’ve finally taken the plunge. You think Snapchat can work for your business and you’re ready to embrace all it has to offer. You have great ideas and have been cranking out some fantastic stories almost…

Everyone knows that LinkedIn is arguably one of the top prospecting and business development tools available. It has helped salespeople get around the gatekeepers who once blocked their calls, letting them make direct contact with decision makers.That’s great, but just making contact is not enough. LinkedIn is much more than…

Today’s consumers are savvy shoppers who research, research, research. And most of that research is done online, before you ever get a chance to talk to your potential customer.Where’s one of the first places they’re looking for information? They’re checking out your online reviews. Consumers trust online reviews and treat…

Social Media Marketing has become a necessity for businesses in recent years. When done right, it can be extremely effective. It’s a great way to expand your reach and talk to your customers. But social media can get a bad rep. Don’t let these six social media myths keep your…