Tag: google ads

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on Google Ads (those stand for “cost per action” and “return on ad spend,” respectively), you might be panicking a little. It’s okay if you are.…

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we at DOM conducted over many months, across many accounts. Read on for high-level insights, stats by industry, and general observations. Specifically, we conducted a test…

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really talking about Google). One recent evolution in the way Google lets you interact with your customers is Google Discovery ads—and if you haven’t yet, you…

Advertising. It’s all about hitting the right audience, at the right time, with the right message, at the right place. Right? Paid search engines provide advertisers with some great features in order to make their ad campaigns successful. One of the best, and easiest to use, features is location targeting.…

Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to do with JavaScript tags, which are little snippets of code on a web page that send information to third-party software. You may not realize it,…

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience running campaigns, runaway spending is a constant risk. What’s worse is that many companies don’t even realize they’re spending way too much on Google Ads.…

You need to be able to pinpoint PPC performance to improve it. Comparing current performance to a previous period is a solid way to start. In this blog post, I’m going to take you through one approach to PPC performance analysis, an approach derived from the combined knowledge of the…