Tag: google ads

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting ads to consumers. If passed, the bill would cause a major change in how agencies like ours and companies like yours would be able to…

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the early internet era are no longer—not only did sales tax eventually come to online purchasing, but we are also seeing the beginning of extra taxes…

And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service…  Easy to use Large reach Fast results …it really checks all the boxes as an advertising platform.  However, Google abides by a policy that places…

Virtually anytime you hop on Google to do a search, you’re going to see at least one advertisement that the search engine is compensated for on a pay per click (PPC) basis. But the chances are that you’re actually there for the organic listings. So are most other users, which…

We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what you can do to protect your trademark with Google. A recent lawsuit filed by a Canadian cartoon network against a rival illustrates how this tactic…

Google Ads is one of the most effective methods of paid online advertising. Period. But let’s back up. What is Google Ads? Well, when anybody searches for just about anything on Google, the top of the first page of results will usually display paid advertisements. Those ads might be laid…

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email newsletter subject lines, title casing vs. sentence casing is a highly charged debate. Our data-overload marketing ecosystem lends itself to over-analysis at the highest of…

Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became Microsoft Advertising in 2019. However, the search engine continues to be called Bing. Therefore, Bing and Microsoft Advertising are linked in the same way that…

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions to make sure your ads are seen by the right people (or, to be precise, not seen by the wrong people).  First, A Definition You’re…