Tag: analytics

Imagine for a second you’re manning an oil well. You most likely have little in common with someone managing oil drilling production. But for the sake of our point, play along. You understand the core competency of your role. You need to make sure the well is producing adequate oil.…

Editor's Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly…

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign contributes to account performance. Being able to see these relationships spatially works better for some than just evaluating tables of numbers. With this analysis in…

Editor's Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you're concerned about, that probably means you're also using the traditional version of the platform - Universal Analytics. You are at risk of losing any of your historical…

Just a quick update today from the From the Analytics Files, where someone asked, "Are online banners considered paid search?"  It's an interesting question and if someone is googling that question, others are probably wondering the same thing.  The quick answer is "not really," but if you're interested in a…