Tag: analytics

Updated: 2/18/2025GA4 bot traffic skews website data, pollutes analytics, and ruins otherwise useful metrics. Because of that, you are going to need to prioritize bot filtering in your Google Analytics 4 implementation. Bot traffic in GA4 has proven to be an entirely different beast as compared to it’s predecessor Universal…

Editor's Note: Looking for information on what bounce rate is in Google Analytics 4? While GA4 didn't include the bounce rate metric (in lieu of the new "engagement rate" metric) - it is now back! Learn more about bounce rate and engagement rate in GA4 in this blog post -…

Do you have questions about Google Analytics 4, the latest version of the site measurement tool that can revolutionize the way you analyze and interpret user behavior data?  GA4 offers a unique opportunity to gain deeper insights into what drives your customers, as well as to fine-tune your marketing strategies…

Updated 5/3/2024 Google Looker Studio Templates You Need Below you will find 4 free Looker Studio templates you can use to get started producing marketing reports using the platform. We hope they are useful for you. Enjoy! C-Level executives yearn for continuous data and analytics. And they should because intelligent…

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I…

Are you one of the many users of GA4 finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presenting in your dashboards. A few weeks back, our…

"Is Google Analytics 4 better than Universal Analytics?" If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal Analytics, then you've probably wondered this to yourself since Google announced it was sunsetting the UA platform earlier this year. Maybe you've heard that GA4…

A major shift in analytics tracking occurred in July 2023, as Google Analytics 4 (GA4) was released, replacing Universal Analytics. So what changed?  Don't fall behind on your company's analytics, take a look at our exclusive GA4 setup checklist we have released. Compiled by two of our Senior Digital Analysts…

Editor's Note: Looking for information on how to track engagement on your GDS reports using Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and…