Tag: analytics

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu of the new GA4 metric engagement rate. Our first reaction to this news was something along the lines of “Oh no! How can Google bounce…

Whether you want to admit it or not, implementing GA4 is now... inevitable! Knowing that, there's no better time to start your Google Analytics 4 training than, well, now! Learn more about your new go-to Analytics platform - featuring insights and commentary straight from experts inside Google - in our…

Editor's Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step by step process here. What you are about to read focuses on Google Analytics tracking across multiple domains. Looking for information regarding tracking for multiple…

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world... that they planned to sunset…

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there's a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around…

Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly configure Google Analytics 4. Learn how the…

Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s very difficult to predict what will and will not work when it comes to messaging, layouts, ad copy, etc. Human beings are incredibly complex, something…

Editor's Note: Looking for information on how to track blog post performance in Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly configure…

Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data in GA? If so, then we guess you are probably still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023…