DOM Is a Member of Google’s International Growth Agency Program

DOM’s membership in Google’s International Growth Agency Program gives us—and by extension, you—unprecedented access to proprietary Google tools, expertise, and support to thrive in international markets.

Table of Contents

• DOM and IGAP Bring You International Marketing Tools
• Proprietary Google Tools for International Insights
• Translate Your Brand to the World with Localization by Google
• 1:1 Support from Google’s International Growth Team
• Competitive Insights Across the World from Google
• DOM Is Your Partner for Global Growth
• Increased ROI
• Faster Market Entry
• Sustainable Growth

DOM and IGAP Bring You International Marketing Tools

Direct Online Marketing has earned a spot in Google’s International Growth Agency Program (IGP), a rare achievement that directly benefits our clients.

This isn’t just a badge; it’s a gateway to resources and support that directly translate into tangible benefits for your global ambitions.

IGAP connects Google Premier Partner agencies (such as DOM) with exclusive resources and expertise that help businesses expand their reach globally. For our clients, this means access to cutting-edge tools, expert insights, and international business liaisons that can accelerate growth in new markets.

Proprietary Google Tools for International Insights

In the complex world of international marketing, data is your compass. Our participation in Google’s program grants us access to exclusive IGAP tools that dig deeper than standard analytics. Granular insights into market trends will be available, along with the same for consumer behavior and competitive landscapes across geographic regions. This isn’t just a data dump; it’s observations voiced in plain language with numbers to back them up.

Imagine being able to pinpoint the exact search terms driving traffic in a country, or identifying emerging trends before your competitors. These tools allow us to craft hyper-targeted campaigns that are more likely to resonate with local audiences.

IGAP tools will help our clients maximize ROI and minimize wasted spend.

Translate Your Brand to the World with Localization by Google

IGAP brings you a team of localization experts. Their efforts extend the reach of your brand to countries all over the world.

Localization is the process of presenting your messaging to people in another culture who speak a different language. It’s not merely a word-for-word translation, though.

Localization is a deeper process of considering social and regional differences, which prevents cultural misunderstandings that often occur with one-to-one translation services.

DOM and IGAP help you pitch your unique value proposition to new markets in new languages.

1:1 Support from Google’s International Growth Team

One of the biggest advantages of DOM’s membership in this program is the direct line to Google’s International Growth Team. We have one-on-one access to experts who can provide tailored guidance on your specific challenges.

Google can feel like an unresponsive giant at times. We know the struggle of trying to contact Google support, or trying to track down an answer to your problem on help forums. It’s tough to get a real person on the phone. And you can easily wile away countless hours down rabbit holes trying to see whether someone else has had the same problem before.

This 1:1 support from Google as part of DOM’s membership in IGPA means we can quickly address challenges, adapt to market changes, and capitalize on emerging opportunities.

Competitive Insights Across the World from Google

Imagine having a bird’s-eye view of competitors in your target international markets. From that vantage point, you could see how other companies are performing in different markets. You could get a sense of their marketing strategy.

DOM and IGAP bring you this potent perspective. Google provides IGAP members with real-time competitive insights into markets around the globe.

With this intel, we can pinpoint exactly where competition is sparse, where competitors are thriving, and how to differentiate your brand. This may take the form of adjusting keywords, changing demographic targets, or tweaking your messaging to better resonate with the local culture.

With competitive insights from IGAP, DOM can help you identify market gaps and stand up to fierce competition with targeting digital marketing.

DOM Is Your Partner for Global Growth

Our participation in Google’s International Growth Agency Program translates directly into tangible benefits for your business.

Increased ROI

Our enhanced expertise and access to Google’s resources mean more effective campaigns and a higher return on your investment. We make sure your marketing dollars work harder.

Faster Market Entry

DOM helps clients enter new markets quickly and efficiently, minimizing risks and maximizing opportunities. We help you think through the most advantageous way to start selling into a new country.

Sustainable Growth

Data-driven strategies ensure long-term, sustainable growth in international markets. That’s why at DOM our analytics team is integral to meeting our client’s business objectives. Our analysts deliver comprehensive reports of user behavior, PPC performance, and SEO trends that enable you to make data-driven decisions.

By combining our expertise with Google’s cutting-edge tools and support, we’re empowering businesses to conquer new markets and achieve sustainable growth. We’re not just an agency. We’re your global growth partners.