Tag: google analytics

Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to do with JavaScript tags, which are little snippets of code on a web page that send information to third-party software. You may not realize it,…

Editor's Note: Looking for information on how to set up button tracking Google Analytics through Google Tag Manager? We get it. It's also likely that you are still using the traditional version of the platform - Universal Analytics. In case you didn't know, you are at risk of losing any…

A Google Tag Manager (GTM) container is a set of macros, rules, and tags within a GTM account. Containers can be exported from one account and imported into another to save time and increase efficiency. When a GTM container is exported, it exists as a piece of JSON code. I’ve…

Editor's Note: With the announcement that Google is going to be sunsetting Universal Analytics in 2023, this process for setting up cross domain tracking will become obsolete. Trying to set up and properly configure cross domain tracking in Google Analytics 4? Learn how to do that here - 4 Easy…

Editor's Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you're concerned about, that probably means you're also using the traditional version of the platform - Universal Analytics. You are at risk of losing any of your historical…

Editor's Note: Looking for information on how to install Google Analytics on your WordPress site? Are you still using the traditional version of the platform - Universal Analytics? Take a second to think ahead and proactively set your campaign tracking up for success in 2023 by setting up and properly…

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a look back and see how we got here. We think about our successes, our triumphs, and the challenges we had to overcome. But for you,…

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate was hosted. As time has passed and two more debates have taken place, tuning in has not been something for the squeamish or faint of…

Editor's Note: Looking for information on why you should be using Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly configure Google Analytics…