Tag: google analytics

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I…

Are you one of the many users of GA4 finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presenting in your dashboards. A few weeks back, our…

"Is Google Analytics 4 better than Universal Analytics?" If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal Analytics, then you've probably wondered this to yourself since Google announced it was sunsetting the UA platform earlier this year. Maybe you've heard that GA4…

A major shift in analytics tracking occurred in July 2023, as Google Analytics 4 (GA4) was released, replacing Universal Analytics. So what changed?  Don't fall behind on your company's analytics, take a look at our exclusive GA4 setup checklist we have released. Compiled by two of our Senior Digital Analysts…

Editor's Note: Looking for information on how to track engagement on your GDS reports using Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and…

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu of the new GA4 metric engagement rate. Our first reaction to this news was something along the lines of “Oh no! How can Google bounce…

Whether you want to admit it or not, implementing GA4 is now... inevitable! Knowing that, there's no better time to start your Google Analytics 4 training than, well, now! Learn more about your new go-to Analytics platform - featuring insights and commentary straight from experts inside Google - in our…

Editor's Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step by step process here. What you are about to read focuses on Google Analytics tracking across multiple domains. Looking for information regarding tracking for multiple…

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world... that they planned to sunset…