Category: Analytics

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…
Read Article
6 of the Best Google Tag Manager Recipes [Free Downloads] (Updated 2020)
A Google Tag Manager (GTM) container is a set of macros, rules, and tags within…
Read Article
7 Easy Steps To Set Up Cross Domain Tracking With Google Tag Manager (Updated 2020)
Editor's Note: With the announcement that Google is going to be sunsetting Universal Analytics in…
Read Article
How Google Determines The Difference Between Sessions And Clicks
Editor's Note: Looking for information on how to understand the difference between sessions and clicks…
Read Article
WordPress: Google Analytics Installation Made Easy
Editor's Note: Looking for information on how to install Google Analytics on your WordPress site?…
Read Article
Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)
The Internet is growing, but not as fast as you’d think (I explain that at…
Read Article
Google Acquires Analytics SaaS Company Looker for $2.6 Billion
Google announced it's intent to acquire startup analytics company, Looker. Looker previously raised over $280…
Read Article
Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch
A quick Google search defines competition as “the person or people with whom one is…
Read Article
Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…
Read Article