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How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)
Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing…
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Google Analytics 4 vs Universal Analytics
You might have noticed a lot of talk around the web community about the benefits…
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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
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What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)
Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional…
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A/B Testing: Digital Marketing Gets Testy
Digital marketing lives and dies by metrics. If something’s not working, it needs to be…
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How to Track Blog Posts by Author in Google Analytics (Updated November 2020)
Editor's Note: Looking for information on how to track blog post performance in Google Analytics?…
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Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It) [Updated 2020]
Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data…
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How to Be a Data-Driven Decision Maker (Updated September 2020)
Imagine for a second you’re manning an oil well. You most likely have little in…
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Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)
Editor's Note: Looking for information on how to do form tracking in Google Analytics? Are…
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