Tag: web analytics

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world... that they planned to sunset…

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there's a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around…

Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s very difficult to predict what will and will not work when it comes to messaging, layouts, ad copy, etc. Human beings are incredibly complex, something…

Editor's Note: Looking for information on how to track blog post performance in Google Analytics? Are you still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don't set up and properly configure…

Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data in GA? If so, then we guess you are probably still using the traditional version of the platform - Universal Analytics? You are at risk of losing any of your historical performance data in 2023…

Imagine for a second you’re manning an oil well. You most likely have little in common with someone managing oil drilling production. But for the sake of our point, play along. You understand the core competency of your role. You need to make sure the well is producing adequate oil.…

Editor's Note: With the announcement that Google is going to be sunsetting Universal Analytics in 2023, this process for setting up cross domain tracking will become obsolete. Trying to set up and properly configure cross domain tracking in Google Analytics 4? Learn how to do that here - 4 Easy…

Editor's Note: Looking for information on how to understand the difference between sessions and clicks in Google Analytics? If this is something you're concerned about, that probably means you're also using the traditional version of the platform - Universal Analytics. You are at risk of losing any of your historical…

In the last edition of ‘Get to Know Google’ we gave you a sneak peak of the Search Impact Report in Google Webmaster Tools. We were excited to be selected as trusted testers for Google and have been using the new report for a little over 2 months and it’s…