Tag: web analytics

Updated: 2/18/2025GA4 bot traffic skews website data, pollutes analytics, and ruins otherwise useful metrics. Because of that, you are going to need to prioritize bot filtering in your Google Analytics 4 implementation. Bot traffic in GA4 has proven to be an entirely different beast as compared to it’s predecessor Universal…

Editor's Note: Looking for information on what bounce rate is in Google Analytics 4? While GA4 didn't include the bounce rate metric (in lieu of the new "engagement rate" metric) - it is now back! Learn more about bounce rate and engagement rate in GA4 in this blog post -…

Do you have questions about Google Analytics 4, the latest version of the site measurement tool that can revolutionize the way you analyze and interpret user behavior data?  GA4 offers a unique opportunity to gain deeper insights into what drives your customers, as well as to fine-tune your marketing strategies…

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I…

Are you one of the many users of GA4 finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presenting in your dashboards. A few weeks back, our…

"Is Google Analytics 4 better than Universal Analytics?" If you are responsible for one of the roughly 28 million-plus websites that still uses Google Universal Analytics, then you've probably wondered this to yourself since Google announced it was sunsetting the UA platform earlier this year. Maybe you've heard that GA4…

A major shift in analytics tracking occurred in July 2023, as Google Analytics 4 (GA4) was released, replacing Universal Analytics. So what changed?  Don't fall behind on your company's analytics, take a look at our exclusive GA4 setup checklist we have released. Compiled by two of our Senior Digital Analysts…

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu of the new GA4 metric engagement rate. Our first reaction to this news was something along the lines of “Oh no! How can Google bounce…

Editor's Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step by step process here. What you are about to read focuses on Google Analytics tracking across multiple domains. Looking for information regarding tracking for multiple…